DESIGN SCHEME
PRINCIPLES: BRANDING, LAYOUT, TYPOGRAPHY, PRODUCTION, DIGITAL DESIGN

Every two years ANROWS hosts a national conference. The 2022 ANROWS National Research Conference, “On the Agenda”, explored evidence to inform contemporary policy priorities addressing violence against women and their children.

Spread over four days, this online conference was structured around research and policy priority topics. With a forward-looking focus, the conference aimed to provide a fresh perspectives on how to harness the expansive and nuanced violence against women knowledge base.

AIM & KEY MESSAGES

• connect and collaborate to inform policy and practice centered on partnerships and collaboration

• rich, nuanced and intersectional perspectives

TONE

• fresh perspectives

• listening to, amplifying and bringing together the diverse range of stakeholders

• bold, audacious

• vibrant and energising

DESIGN SCHEME
PRINCIPLES: ART DIRECTION, ILLUSTRATION, PRODUCTION

The National Community Attitudes towards Violence against Women Survey (NCAS), tells us how Australians understand violence against women, their attitudes towards it, what influences their attitudes, and if there has been a change over time. The survey is implemented every 4 years. I had the pleasure of creating the designing the design scheme for the 2017 survey.

Building on the work of the 2013 NCAS led by VicHealth, in particular the colour scheme, the 2017 design scheme has a community focus. I designed a series of characters to use across NCAS reports and collateral. These characters use non-conventional skin tones and semi-ambiguous gender traits to ensure diversity and inclusivity.

Working alongside a team of highly skilled designers, this style guide was implemented across print, digital and web formats.

Report covers: Me
Main report: Chis Scanlon
Summary report: Holly Windle
NSW report: Me
Animation: FoyGaal
Infographics: Me
Web: NODA

SERVICE PROVIDER RESOURCES
PRINCIPLES: ART DIRECTION, ILLUSTRATION, LAYOUT, DIGITAL DESIGN

ANROWS were contracted by the Northern Territory Government to develop a framework and tool for the assessment and management of domestic and family violence risk. I was tasked with designing these resources to be used by services providers working on the ground.

Given the nature of the subject and understanding of the diverse nature and needs of those experiencing violence, I wanted to create an ‘open’ feeling within the set of documents that does not restrict the user to respond within a set box. These forms resources were also created as fillable PDFs for those who prefer to work digitally.

After doing visual research on the landscapes across the NT, I sampled prominent colours that represented the lands that service providers work on.

The local resources map (tool 5, pictured) maps individual services within towns and communities relevant to those experiencing domestic, family and or sexual violence. I designed and illustrated empowering representations of people and community in the NT that would be engaging for service providers.

PRINCIPLES: MOTION GRAPHICS, LAYOUT

The 16 Days of Activism Against Gender-Based Violence is an international campaign to end violence against women and girls.

Leading with the International Day for the Elimination of Violence Against Women on November 25, and ending on Human Rights Day on December 10, I created a series of motion and static graphics for use on Twitter that highlighted research and resources to help end violence against women.

POSTER ARTWORK
PRINCIPLES: ILLUSTRATION, LAYOUT, TYPOGRAPHY

Curtis had been with mowgli from the very beginning, but with growing commitments, it was time to put away his guitar.

This poster was aimed to celebrate Curtis and his passions, displaying everything tangible that makes him a top bloke.

The elements of this poster were also used for banners and display images on Facebook.

PUBLICATION DESIGN
PRINCIPLES: LAYOUT, TYPOGRAPHY

Australia’s National Research Organisation for Women’s Safety (ANROWS) deliver relevant and translatable research evidence which drives policy and practice, leading to a reduction in the levels of violence against women and their children.

I have been tasked with redesigning the look and feel of their publications, with special attention to increase the mobility of the design, and updating the typography. Challenges existed in ensuring the publications remained within the suite of existing reports, and keeping colour schemes (the moss greens, gold and black) consistent.

I aimed to bring in the organisation’s conceptual model (intersecting circles based on knowledge production, leadership and knowledge translation and exchange) into the wheel image used on the cover. I also introduced colours that compliment the existing colour scheme. Using existing typefaces, I updated the typesetting of the reports for better readability for print and digital consumption.

The publication design has application to other reports in other project streams.

PRINCIPLES: WEB DESIGN, USER EXPERIENCE, SEO

The Morris Journalism Academy website was one of eight college  websites I have created on the wordpress platform for ANFS.

The website is used as a tool to target potential students who are interested in a freelance journalism course.

Working off the template design, I created navigation elements such as buttons and icons, as well as the overall look and feel of the site.

Part of my job in developing these sites was focusing on SEO. With some optimisation, this site, along with the sister college sites, search listings were improved, with key search terms improving listings to the number one spot on google.

IDENTITY
PRINCIPLES: ILLUSTRATION, IDENTITY DEVELOPMENT

Mowgli is a post-hardcore band from Sydney. I have been creating their album artwork, merchandise, social media posts and poster artwork since their formation in 2012. Here is one of the tshirt designs I have made, printed white on navy and black on white.

The design is based off the lyrics to the track 'Violence':

So give me ears to hear, and give me eyes to see
(I want to know where the world will have me).
Give me an iron heart, and give me empathy
(I want to know and see equality)

IDENTITY & COLLATERAL
PRINCIPLES: ILLUSTRATION, COLLATERAL

Cameron & Laura got hitched in early 2014. I had the honour of documenting their love story in the form of wedding invitations, printed on wood and card.

A MONTAGE OF MY TIME SPENT IN THE MOST BEAUTIFUL COUNTRY IN THE WORLD WITH MY BEST BUDDY.

Filmed on a Go-Pro over 10 days. Assembled in iMovie.

Music: ‘Animals’ – Baths

RECORD ARTWORK
PRINCIPLES: LAYOUT

F/M is a 2014 split between Adelaide’s Featherweight, and Sydney’s Mowgli.

The photography for the 12″ is from the very talented Adelaide photographer, Mitchell Canfield.

BOOK DESIGN
PRINCIPLES: ILLUSTRATION, LAYOUT

I had the pleasure of helping design a cookbook for Little Darlings - a child care centre where the food is always a winner with little kids.

With guidance from the creative director, I created layouts and series of illustrations that aimed to highlight child-like imagination, children's lives and the recipes that were offered in this book.

This, paired with the professionally styled food, sets and photography, was done to create the sense that these recipes were for both children and adults to enjoy.

Buy your copy here: littledarlingskitchen.com.au

PRINCIPLES: LAYOUT, TYPOGRAPHY

I created a series of promotional brochures for the various short courses offered by the Australian News & Features Service (ANFS).

These brochures were a combination of soft and hard sells, informing students of the courses on offer, their structure and what they can achieve out of the course. The brochures either featured a graduate or outlined the course.

These brochures were printed as a c-fold DL, printed on heavy gloss stock. They were sent out as part of course information.

EXHIBITION ARTWORKS
PRINCIPLES: ILLUSTRATION

A series of illustrations drawn over 2011 & 2012 for University of Wollongong's Nothing To See Here and Nude Auction group exhibitions.

Inspired by nature and things that are wrong and cheeky, these illustrations were blown up to A1 sized prints and pasted onto walls. These are the inconsistencies that make you aware you're dreaming.